Re-defining the Atlantic City skyline, the Friedmutter Group provided Harrah’s a new and fresh creation with sweeping roof lines and a state-of-the-art computer controlled all glass animated curtain wall building. The animation is accomplished with LED light tubes which illuminate the entire building in a color light show. The first major project in many years for Atlantic City, the electrifying Harrah’s Tower has revitalized the property and the city.

When it came to the exterior design of the new hotel tower, Harrah's wanted to expand on the success of the existing Bay View Tower by introducing even more light changing strips. The Bay View & Waterfront Towers are now icons in the Atlantic City skyline with their ability to project any color in the spectrum, create animations and show videos.